COMPANY INTRODUCTION

SHANGHAI TAIYING
CATERING MANAGEMENT CO. LTD

  • Founded in

    2012

  • Office Location

    6

  • The number of stores

    206

  • The number of entered cities

    66
The office
stores

ZOO COFFEE

Born in 2009, ZOO COFFEE started its operation in China in 2012. So far, more than 350 stores have been opened in China Mainland, China Taiwan, Korea, the Philippines, and other countries and regions.

In ZOO COFFEE, animal characters are a permanent theme – presented in a sophisticated way. Through large murals, lighting, sculptures, prints & patterns, custom furniture, plush toys, and many other details, ZOO COFFEE seeks to bring into life its one-of-a-kind ZOO Aesthetics – the mutual care between human society, and nature.

ZOO COFFEE advocates equality, universal love, and a refined lifestyle. It always regards public welfare, environmental protection and social responsibility as its key corporate values.

In the future, ZOO COFFEE will keep expanding its international presence to serve more consumers; and create cross-over and diversified new consumption scenarios.

Brand History

GOOD STRATEGY

ZOO PAPER He is putting the nNew Youth "An important part of this newspaper" love nature retro "but full of texture of the media, the coffee lobbyists more about this blue planet, more positive global outlook open, more friendly towards nature and animals. Each issue includes fresh coffee dream big share of Wildlife Conservation, Raiders, information and a new youth, at present quarterly Chukan, in ZOO COFFEE Stores distributed free of charge.

Brand Structure

STROE ON-LINE RETAIL

The new flagship store

The art of living store

Standard store

Green lifestyle store

ZOOLIFE
Unique animal-featured eco-platform

ZOOLIFE is a membership ecosystem exclusive to ZOO COFFEE. With it, offline stores can interact and connect with customers more, while consumers have an easier access to the brand’s online and offline products, promotional events and animal-featured lifestyle. As part of ZOO COFFEE's forward-looking strategy, it helps attract consumers and increase their stickiness.

Wild Republic
Encyclopedia of the stuffed animals

WILD REPUBLIC was founded in 1979. It is a brand of eco-friendly stuffed animals favored by children all over the world. Headquartered in Ohio, USA, it has branches in Australia, Europe, and Asia.

WILD REPUBLIC was founded in 1979. It is a brand of eco-friendly stuffed animals favored by children all over the world. Headquartered in Ohio, USA, it has branches in Australia, Europe, and Asia. WILD REPUBLIC strictly abides by the design and production of stuffed animals, adheres to the concept of respecting nature and combining education with entertainment and inspired by nature. The product design highly reflects the real wild animals from the colors, gestures and even the texture of hair and skin. It is all made by exquisite craftsmanship, which makes people realize its brand’s respect for nature. For this reason, WILD REPUBLIC has been called the "encyclopedia of the stuffed animal’s world."